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Marketing Club opens platform for students' hidden talents

by Courtney Deeren - Copy Editor
Tue, Apr 30th 2019 09:00 pm

 

 

On Wednesday, April 24 at 7 p.m. students funneled into the Seymour College Union Ballroom West for the very first Brockport’s Got Talent. Upon entering the room, students chose from the rows of seats set up in front of the stage. The overhead lights were off and multi-colored disco lights were dancing across the room. The Brockport Marketing Club, who was hosting the event, had the event flyer projected on the screen. Members of the club greeted guests at the door with playbills listing the acts. 

Julio Caceres of the Marketing Club came out onto the stage to introduce the event and judges to the crowd. He then announced the first act, comedian and Rochester native Tyler Hevers.

He started his performance with a bit about being single that got a lot of laughs from the audience. After some brief stand up, he brought out his acoustic guitar to do his singer songwriter parody bit. The song was a culmination of three parody versions of popular songs. First was Hevers’ version of “All my Ex’s live in Texas” which he called “All my Ex’s live in Buffalo.” He then moved to “Sweet Home Rochester” where he sang lines like “we have garbage plates and high crime rates.” The third and final song in the mash up was played to the tune of Green Day’s “Good Riddance” where Hevers sang about things like Wegmans, weather, and the innerloop.

Hevers, a junior at The College at Brockport studying international business, said he heard about the event through Caceres. 

“I have business career seminar with Julio [Caceres] and we had talked before in class about different things and I mentioned that I do comedy,” Hevers said. “So when they planned the event he asked if I wanted to be part of it.”

Since he is a commuter, Hevers wasn’t sure what was being done on campus to promote the event but he said each talent was asked to post the flyer on their social media. 

“All the participants advertised on social media,” Hevers said. “It was a pretty big turn out.” 

When Hevers, who has only been doing stand-up for a few months, initially heard about the talent show he thought it would be a lot of fun, but after talking to the Marketing Club he realized it was more than that. 

“I thought, okay, this is actually a really smart idea,” Hevers said. “It was really fun and enjoyable but also served a greater purpose: marketing and building a brand and networking.” 

As for a repeat of the event next year, Hevers said he would “recommend” it. 

“For being the first of its kind it had a good flow, good layout and good crowd engagement,” Hevers said. “I would recommend it to anyone who wants to perform or just go to watch. It’s a great way to showcase a talent and meet new people.” 

Next was Larissa Nguyen, who sang an original song. “Highlight of My Day” was a song Nguyen wrote back in high school about a boy she liked. 

After Nguyen’s performance, Caceres came back on stage for a game break. Caceres picked an audience member to come up on stage for a game of Heads Up. Words flashed across the screen behind the audience member and the crowd had to give clues or mime out what the word was. Words like horse, pancake, disco, dinosaur and chimp popped up on the screen prompting audience members to get crafty with their clues. 

Following a few more performances, the Marketing Club showed a video where members interviewed passersby in the union, asking what the most important thing to market is. Most people said the most important thing to market is yourself. Caceras then introduced the next act. Freshman Haily Christiansen did a poi dance to the song “Human” by Rag’n’Bone Man.

After Christiansen’s performance, Caceres asked audience members what superpower they would want. Many audience members listed things such as mind reading, flying, persuasion, invisibility or the ability to control reality. But two members of the audience came up with different answers, one saying she would get rid of all plastic, and another saying “you know when you have leftovers and you can’t find the right size tupperware?” The audience laughed. 

The next act, Chris Fisher, a member of Marketing Club played his saxophone for the crowd. After Fisher’s performance Caceres told a few jokes, and even BSG President-elect Emma Chilson-Cline got involved. 

The final act of the night, Deja Levette performed an untitled original song. The audience cheered throughout the performance. When Levette had finished the judges tallied their scores. 

The final scores were in and coming in third place was Nguyen, second place went to Levette and in first place was Fisher. After the event Chilson-Cline spoke on the event. 

“It was absolutely amazing,” Chilson-Cline said. “Seeing how talented Brockport students are, this was an amazing event.” 

President of the club Tom Kikkert also thought that the event was successful.

“We planned well for how the talent was supposed to go as well as the prizes given out,” Kikkert said. “We want to make this an annual event and we will have to learn from whatever mistakes or hiccups we ran into this year. But for the first time it went well.” 

As for the flow of the event, Kikkert was really impressed with Caceras. 

“Julio [Caceras] was really awesome,” Kikkert said. “He was really the brainstormer behind the event.” 

On the subject of the integration of social media, Kikkert said they wanted something to keep the audience involved during an act they may not be particularly interested in, since everyone has different tastes. 

“We thought about how do we keep the audience engaged and not let them get disinterested,” Kikkert said. 

Kikkert also talked about the process of advertising for the event. 

“We wanted to get people’s attention,” Kikkert said. “We utilized social media, we put flyers everywhere. I would just sit in Brockway and randomly air drop the flyer to anyone in the area. People are looking at their phones all day and something popping up on the screen gets their attention. People don’t always check social media, but people are always checking their phones just in general.” 

Plastering the flyers everywhere, even in off campus locations, certainly got attention. 

“We had just Brockport village people attending,” Kikkert said. “A few families showed up who had seen the flyers.” 

The Marketing Club hopes to make this event an annual one, so students can be on the lookout in coming years for more events showcasing Brockport’s talent.  

 

cbeag1@brockport.edu | @courtneydeeren