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Champion makes comeback in the streetwear game

by Christopher Suarez - Copy Editor
Tue, Apr 23rd 2019 10:00 pm
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I am a strong believer that brands that succeed are able to conform to society’s trends. In the past, I discussed Balenciaga’s, Tommy Hilfiger’s and other’s abilitiesto change up their original identity to make a product that people today would like. I am going to add another brand to that list; Champion. The brand mainly known for its unique but simple logo has been dominating the world of streetwear for the last two years. One is able to find Champion in nearly every trendy clothing store. Stores like Zumiez, Urban Outfitters, PacSun, ASOS and more all have Champion either on their online sites or hung up in their stores. 

The brand was founded in 1919 by the Feinbloom brothers. The brothers had an idea of creating knitwear that would benefit college athletes and workers. They focused on the design of sweatshirts and sweatpants that would eventually change the game. 

The University of Michigan’s Wolverines noticed the brand’s attention to detail and quality of clothing and decided to partner with them to make the Wolverines’ uniform. 

In the beginning, Michigan was the only college team that Champion would partner with. After a good amount of exposure and high praise from Michigan coaches, the brand then expanded to other collegiate teams as the brand’s image began to grow. Champion’s idea of sweatshirts and sweatpants expanded beyond just sports. The United States military started taking notice and eventually adopted the concept. The U.S. military academy began making troops wear the sweatpants and sweatshirts while in training. 

In the 1960s the brand decided to add an official logo, which is when the famous “C” came to life. The combination of red, blue and white not only looked different from the rest, but it was so well designed that it has been able to withstand decades of fashion. But the logo itself has not been the only thing synonymous with the Champion brand. The positioning of the logo also became an unofficial trademark of the brand. The logo was strategically placed on the left sleeve of every hoodie or sweatshirt Champion produced. 

However, what lifted Champion to a new level was their innovations in sportswear. According to theidleman.com, during the 1970s, the brand began to produce the next level of clothing. Champion was the first company to produce the double sided or reversible T-shirts. This was seen as innovative because now consumers would be able to buy two shirts for the price of one. The next groundbreaking development was the “breathable” nylon mesh fabric. These nylon mesh fabrics would be used in basketball jerseys, making it more comfortable and helping players sweat less. 

These innovations are what pushed Champion to ultimately become the official outfitter for all 27 teams in the National Basketball Association (NBA) during the 90s. This pushed the brand to a high level as the NBA was the best it has ever been. Players like Michael Jordan, Charles Barkley, John Stockton, Patrick Ewing and others elevated the NBA to new heights. 

However, the 1992 USA basketball dream team took the brand to international levels. Champion was the official sponsor of the USA basketball Dream Team and had the privilege of designing the uniforms worn during the games, which is one of the best-looking NBA jerseys of all time, in my opinion. Champion exploded as the 1992 U.S.A. basketball Dream Team became the best U.S.A. basketball team of all time. 

Today, the brand has moved away from the sports world and focused more on popular culture. Producing hoodies, sweatshirts, sweatpants, T-shirts, sneakers, book bags and more, Champion has now become a fan favorite among youth. 

If you want to dive into the world of Champion clothing, be prepared to make a tough decision. Champion has such a vast variety of good looking clothing that you will find yourself stuck on what exactly you want to buy. If you are a hoodies type of person, Champion is for you. Its hoodies are high quality and fashionable. One hoodie may run you up about $80, but it will be worth it as it will last you a long time. 

But my favorite piece from Champion is its sweatshirts. Not going away from their original design, the brand still produces nice-looking sweatshirts that are warm and fashionable at the same time. They also produce really nice accessories such as fanny packs, chains and hats that can complement your outfit in more ways than one. 

Despite the ups and downs, Champion is still one of the top streetwear brands. It will be interesting to see what the brand will produce next.  

 

campustalk.editor@gmail.com | @chrissuarez0428

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