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Supreme continues to rise in the fashion industry

by Christopher Suarez - Campus Talk Editor
Wed, Feb 20th 2019 03:00 pm

Young people of this generation loves to find the one trend it can stick on and consume. It will latch on and over use it to the point where it gets old. The brand Supreme is a prime example of over consumption by this generation. For those who do not have knowledge of fashion, Supreme just seems like a brand that uses white lettering to promote its product, but those with an eye for fashion can see much more. Now, Supreme has become a movement within the youth and has gone farther than just pieces of clothing. 

Supreme started off as a little store in SOHO New York. Just like every great idea, it began with just a vision that only a few could see at first. James Jebbia had the vision that would soon become a global movement. The 55-year-old Jebbia was born in Crawley, West Sussex, a small town in Great Britain. According to Vogue.com, in Britain he would work for the Duracell company and spend the little money he had left on trips to London to buy clothes. His love for fashion is what brought him over to the United States, which would eventually lead to him start Supreme in 1994. 

Jebbia made it clear that the clothes he makes are for a younger demographic. Supreme specifically targets young skateboarders who have an open mindset. 

“Young people can be into Bob Dylan but also into the Wu-Tang Clan and Coltrane and Social Distortion,” said Jebbia in an interview with Vogue.com. “Young people and skaters are very, very open-minded… to music, to art, to many things, and that allowed us to make things with an open mind.” 

This open mindset that Jebbia has incorporated into Supreme is evident in the type of clothing he designs. Not one design is the same as the last. The designer does a great job at putting out a different design each season and this is why so many kids obsess over them.     

Out of all the brands discussed in this column, there will be no brand that compares to Supreme’s popularity. The brand releases two major line drops per year, a fall line and a winter line. The two drops each year make its products super valuable and more desirable. Once these clothes are released, it is super difficult to get your hands on the past season because Supreme does not resell past items. The only way buyers can get the pieces they want is by buying them from resellers. 

Supreme reselling has become a business of its own at this point. If you are able to buy multiple Supreme pieces from its dual releases, you can resell them for hundreds or even thousands of dollars depending on the piece. Sometimes Supreme drops random pieces to maintain interest in the company. 

In my opinion, what has boosted Supreme up the ladder to international fashion wear is the way the brand  promotes themselves. I know I said the same thing in my last column about KITH, but Supreme has surpassed everybody else in terms of getting its name out there. It is rare for you to find an item that has not been transformed into Supreme. The company sells Supreme book bags, dominoes, shovels, horns, blankets, mugs, fire extinguishers, punching bags, skateboards, money blowers and more. 

But the most outlandish type of merchandise that the company has made is the Supreme brick. Yes, a regular brick that you will find at hardware stores. This brick has the word “Supreme” on it. The brick is now selling for $1000 on Ebay. It is crazy to think that somebody will sell such crazy items, but it is obviously working. 

If you are into skater clothes, this is the brand for you. Just like KITH, the retail price for these clothes are over $100 for a simple hoodie. Don’t let that deter you from shopping here. The quality of clothing is amazing and they produce some of the best designed streetwear out there. But if you are going to commit to wearing Supreme, you have to put your all into it. There is no way that you will be able to get any of its authentic clothing without spending a large sum of money and waiting in long lines in order to shop. You have to be willing to commit to the Supreme lifestyle or if not, you will be left behind.


campustalk.editor@gmail.com | @chrissuarez0428

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