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Trump's offensive campaign ad pulled from multiple outlets

by Margaret Stewart - Copy Editor
Tue, Nov 13th 2018 07:00 pm
Typical trump President Trump's midterm election campaign ad, compared cop killer, Luis Bracamontes (left), to the caravan of people (above). The ad is not being televised by multiple outlets including Fox.
Typical trump President Trump's midterm election campaign ad, compared cop killer, Luis Bracamontes (left), to the caravan of people (above). The ad is not being televised by multiple outlets including Fox.

President Donald Trump has proven that he is indifferent on both facts and racism, yet again. This time, without the backing of his preferred media outlet as even Fox News, NBC and Facebook have deemed the 30 second advertisement as racist. 

According to The Guardian, the first time the anti-immigration ad premiered was during Sunday Night Football on Fox News which, according to CNN, reached “21 million viewers” on Sunday, Nov. 4. The ad’s purpose was to link the caravan of refugees currently coming toward the United States to a man named Luis Bracamontes, an illegal immigrant who killed two sheriff’s deputies back in 2014 in the hopes of creating a false equivalency and create fear in American citizens.

Both NBC as well as Fox News made separate public statements in regard to why the ad was pulled. Joe Benarroch, spokesperson for NBC, said, “After further review, we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible.”

 Seeing how the ad drew parallels like, “Dangerous illegal criminals like cop-killer Luis Bracamontes don’t care about our laws,” as well as vilifying the thousands of refugees who are taking the action required to change their lives and seeking asylum, it is easy to see how, upon further inspection, the claim could easily be made the ad was offensive. 

Following in his father’s footsteps, Donald Trump Jr was the one who took to Twitter to complain when CNN refused to initially run the ad on it's network. CNN took no time in responding. The network explained it has “made it abundantly clear in its [their] editorial coverage that this ad is racist. When presented with an opportunity to be paid to take a version of this ad, we declined. Those are the facts.” 

Not appeased by these statements, Trump Jr. was not the only one taking to Twitter about his discontent. Naturally, Brad Parscale, the campaign manager for Trump’s 2020 campaign, used the social media outlet to put NBC, CNN and Facebook all on blast. 

He claimed, as the campaign has before, that the media outlets were “trying to control what you see and how you think” the tweet was, of course, accompanied by #FakeNewsMedia. As the go to media outlet for Trump and his followers, it is unsurprising that Fox News was not included in Parscale’s fake news remarks. 

Though it is ironic as the tweet claiming media networks are altering the audience’s perception of the president, while, in this case, it is the president who is attempting to use media to manipulate the audience through his narrative. In an oxymoronic type of way, if the media is lying to its viewers, would that not also mean that Trump’s advertisement is lying as well?

The ad premiered ahead of the midterm elections and, with statements implying that Luis Bracamontes is a direct result of the Democratic party, the timing of the ad cannot be overstated. Despite the attempt to pull in more republican voters, democrats won the midterms and are now in control of the House of Representatives. 

Holding 225 seats compared to the 197 that the republicans have, the democrats now have the power to check the president. This is the first time, since 2010, that the democrats have been in control and it is widely assumed that the current House Minority Leader, Nancy Pelosi, will reclaim her seat as Speaker of the House.

After hearing that the other networks pulled the ad, Trump claimed, “I don’t know about it…we have a lot of ads…a lot of things are offensive. Your questions are offensive a lot of the times.” in an interview with CNN.  

This isn’t the first time that the president has defended his actions by attacking the respective journalist, usually a representative from CNN as seen in his most recent press conference with CNN reporter Joe Acosta. 

The traditionally left-wing media seems to not only be not in favor with our president, but the two seem to have established a hostile relationship. Attacking each other whenever they can, it seems as though getting the truth across to the audiences is sometimes lost in the chaos. 

Immediately, this assumption that the President did not know about the ads, promoting his own campaign, rings false as he ended it by saying, “I approve this message.”